BAQ Online Marketing

Company name

Email address

Do you have a website? YesNo

Are you satisfied with the look and feel of your website? YesNo

Are you satisfied with the effectiveness of your website? YesNo

Do you monitor your website with analytics? YesNo

Have you defined the key word terms that customers are using to locate your business? YesNo

Do you have testimonials on your website? YesNo

Have you incorporated video into your website? YesNo

Do you have a plan in place for developing backlinks (links on others’ websites to your website)? YesNo

Do you have an automated method to respond to visitors to your website? YesNo

Does your website appear on the first page of Google for any keywords? YesNo

If so, what are the keywords?

Is your company listed on major directory sites such as Google Places, Yelp, etc.? YesNo

Do you have a strong presence in local search and directory sites? YesNo

Are there visible ratings and reviews of your company in local search and directory sites? YesNo

Is your site optimized for conversion (from guest to opt-in to customer)? YesNo

Are you using any pay-per-click text or display advertising? YesNo

Do you use your website to capture new leads from the Internet? YesNo

If yes, do your web leads enter your CRM automatically? YesNo

Do you follow up on leads with auto-responding email and/or text campaigns? YesNo

On landing pages, are you providing offering(s) that are sufficiently attractive for prospects to engage? YesNo

Does your website have a blog? YesNo

Do you create content that is interesting enough for people to share? YesNo

Does your website need merchant services to sell online? YesNo

Do you market through mobile phones? YesNo

If so, do you have a mobile-optimized site? YesNo

Do you use the signature function in your email software to provide disclaimers and contact information? YesNo

If so, do you also include links to Facebook, LinkedIn and/or Twitter? YesNo

Do you send out digital newsletters or mass emails? YesNo

Note that #1 means you strongly agree,

#2 means you somewhat agree,

#3 means you neither agree nor disagree,

#4 means you somewhat disagree and

#5 means you strongly disagree.

I hate spam so I won’t send out mass emails 12345

Online marketing is a fad 12345

I have a web page and that’s enough for now 12345

My business is not a good fit for online marketing 12345

Visitors to our website receive the information they are searching for 12345

Our website traffic, time spent on site and conversion rate are high 12345

Our website bounce rate is low 12345

We calculate return on digital marketing dollars spent 12345

We are prepared to accept and deal with negative commentary about our business 12345

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