BAQ Product Business Assessment Questionnaire – Product Nombre de empresa Dirección de correo electrónico Do you know what the customers’ needs are? síNo Are your product(s) and/or services better than your competition? síNo Do you manufacture or assemble any of your products? síNo Is there an advantage for customers to buy from you? síNo If so, is your advantage substantial? síNo Can you define your target market? síNo Do you introduce new products on a regular basis? síNo Do you have a plan for developing new products? síNo Do you have reliable supply sources for your products? síNo Have you done an analysis of your competitors? síNo Are you using cost plus pricing (take the product cost and add enough to cover your costs and profit)? síNo Are you using market pricing where the price is derived from market value of your product/service? síNo Do you have a quality assurance program? síNo Do you evaluate your sales by product to improve sales on slower-moving products/services? síNo Do you manage the product mix and eliminate underperforming products/services? síNo Do you understand the market trends affecting your business? síNo Do you maintain an inventory? síNo Do you own the inventory of the products you sell? síNo Is your inventory unbalanced (too much of some items, not enough of others?) síNo Is your lead time to replenish stock adequate? síNo Is your product mix consistent with your marketing, sales and business strategy? síNo Do you have products or services you will be introducing in the next 6 months? síNo Have you introduced new products in the last 12 months? síNo Last 24 months? síNo Last 36 months? síNo What is the price range of your products/services? What is the price tag of your average sale? Do you offer a warranty or guarantee of your products and/or services? síNo Does any of your staff have special certifications which permit you to offer more products or services? síNo Do your associates know your pricing structure? síNo Tenga en cuenta que #1 significa que está totalmente de acuerdo, #2 significa que estás algo de acuerdo, #3 significa que no está de acuerdo ni en desacuerdo, #4 significa que está algo en desacuerdo y #5 significa que está totalmente en desacuerdo. Our products and services are the best in the industry 12345 For the quality of our products and services, they are underpriced 12345 We bend over backwards to make our customers happy 12345 We guarantee all our work 12345 We use suggestive selling to “upsell” our customers 12345 We honor competitors coupons 12345 Our customer service is second to no one 12345 Δ