BAQ Online Marketing Business Assessment Questionnaire – Online Marketing Nombre de empresa Dirección de correo electrónico Do you have a website? síNo Are you satisfied with the look and feel of your website? síNo Are you satisfied with the effectiveness of your website? síNo Do you monitor your website with analytics? síNo Have you defined the key word terms that customers are using to locate your business? síNo Do you have testimonials on your website? síNo Have you incorporated video into your website? síNo Do you have a plan in place for developing backlinks (links on others’ websites to your website)? síNo Do you have an automated method to respond to visitors to your website? síNo Does your website appear on the first page of Google for any keywords? síNo If so, what are the keywords? Is your company listed on major directory sites such as Google Places, Yelp, etc.? síNo Do you have a strong presence in local search and directory sites? síNo Are there visible ratings and reviews of your company in local search and directory sites? síNo Is your site optimized for conversion (from guest to opt-in to customer)? síNo Are you using any pay-per-click text or display advertising? síNo Do you use your website to capture new leads from the Internet? síNo If yes, do your web leads enter your CRM automatically? síNo Do you follow up on leads with auto-responding email and/or text campaigns? síNo On landing pages, are you providing offering(s) that are sufficiently attractive for prospects to engage? síNo Does your website have a blog? síNo Do you create content that is interesting enough for people to share? síNo Does your website need merchant services to sell online? síNo Do you market through mobile phones? síNo If so, do you have a mobile-optimized site? síNo Do you use the signature function in your email software to provide disclaimers and contact information? síNo If so, do you also include links to Facebook, LinkedIn and/or Twitter? síNo Do you send out digital newsletters or mass emails? síNo Tenga en cuenta que #1 significa que está totalmente de acuerdo, #2 significa que estás algo de acuerdo, #3 significa que no está de acuerdo ni en desacuerdo, #4 significa que está algo en desacuerdo y #5 significa que está totalmente en desacuerdo. I hate spam so I won’t send out mass emails 12345 Online marketing is a fad 12345 I have a web page and that’s enough for now 12345 My business is not a good fit for online marketing 12345 Visitors to our website receive the information they are searching for 12345 Our website traffic, time spent on site and conversion rate are high 12345 Our website bounce rate is low 12345 We calculate return on digital marketing dollars spent 12345 We are prepared to accept and deal with negative commentary about our business 12345 Δ